Storytelling Week 14: The Three Brothers

There once were three brothers. They all three were adventurous, studious, brilliant young men who were trying to fight their way into the world of business.

The three of them decided that it was wise to go all in together because there is strength in numbers.. as well as less business risk. They looked into a variety of options for their business and decided on an industrial equipment sales company that would distribute as well as repair manufacturer equipment to smaller "mom and pop" companies. The three of them drew up a business plan and got to work.

Half a year down the road, the business was up and running. The three of them had poured all their effort into the structure of the company as well as into building up a broad clientele base. The oldest brother saw a ton of potential in the company and had been in charge of the legal side of the business. When it came time to divvy up the profit, the oldest brother greedily thought it the right time to tell the other brothers they had been "written out," meaning that they were not owners of the company and therefore would receive nothing for their work.

Enraged, the other brothers fought him in court, but to no avail due to the eldest brother's infallible contract work. The two of them counted their losses and set to work again, their entrepreneurial spirit as alive as ever. The middle brother proposed a new business, one that managed, bought, and sold real estate properties. Seeing the potential, the younger brother agreed. They both made a promise that they wouldn't let the same thing happen that had the last time. They hired out a contract lawyer to do the work.

So they set to work, and the business was again up and running within the first year. After they had acquired enough properties, the middle brother turned over a new, yet ugly leaf. It turns out that the contract lawyer that was hired to do the work had been paid off by the middle brother to write the youngest out of the contract. The same thing happened again. When it came time to reap the reward of their hard work, the middle brother kicked the younger one out.

Dejected and hurt after being kicked out of two businesses he had rightfully started, he set down and rethought his approach to business-building. He analyzed the markets like never before, and tried to combine that with all of his passions. He started out, this time with no other business partners, to build his very own outdoor adventure store. It would offer access to all extreme sports, renting out equipment, as well as selling high-end retail.

Again, the business thrived within the first year. The youngest brother was happier than ever, and found himself almost glad that he had been thwarted by his oldest two brothers.

Five years later, the youngest brother had grown his company into an empire, with store locations all around the nation. The market turned unfavorable and the middle and eldest brothers had been "wolfed" by the downturn. By the end, the youngest brother was the only one still standing, taller and happier than ever.

Image Credit: Real Adventure

____________________________________________________________________

Author's Note: This story is based on the Three Goslings from the Italian Fairy Tales book written by Thomas Crane in 1885. This story is also very well known in the states as "The Three Little Pigs." Here, I gave it a modern twist by changing the pigs into three brothers, and the wolf into the volatile market. I thought instead of dying physically, as the goslings did in the story, I would have the brothers' careers die instead. In this day and age, some people would argue that that death is just as bad (although it isn't). I like that the third brother combined his passion for business and passion for adventure and opened an outdoors store; this is something I hope to do one day, too!